1. Introduction

At HmmBeeTM, protecting your child’s privacy is a top priority. We are committed to safeguarding the personal information of our young users and their families. This Privacy Policy outlines how we collect, use, store, and protect the personal data of children who use our platform in accordance with the General Data Protection Regulation (GDPR) and the Children’s Code (Age Appropriate Design Code).

2. Who We Are

HmmBeeTM is operated by Learnie World Ltd, a company registered in the United Kingdom.
Registered Address 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
Contact Email: contact@hmmbee.com.

3. What Data We Collect

We only collect the minimum necessary personal data to deliver a safe, educational, and personalized experience.

Information we may collect:

  • Child’s first name or nickname (no full names required)
  • Month and year of birth
  • Progress and activity logs
  • Parent or guardian contact information
  • Device identifiers and usage data (non-personally identifiable where possible)

We do not require access to sensitive personal data such as precise location, facial recognition, or full addresses from children.

4. How We Use This Information

We use children’s personal data only for specific, clearly stated purposes, including:

  • Delivering age-appropriate content
  • Recording progress
  • Personalising recommendations
  • Communicating with parents/guardians
  • Improving our platform based on anonymous usage analytics

We never use children’s data for targeted advertising or sell/share it with third parties for commercial purposes.

5. Parental Control & Consent

Before collecting any data from a child under the age of 13 (or as defined by applicable laws), we:

  • Obtain verifiable parental consent
  • Offer parents the ability to review, edit, or delete their child’s data at any time

We also enable parents to manage their child’s profile settings and data visibility.

6. How We Store and Protect Data

We take the security of children’s data seriously. Measures include:

  • Data encryption (in transit and at rest)
  • Access controls to restrict internal data usage
  • Regular audits and security testing

We retain personal data only for as long as necessary to provide our services or meet legal obligations. After that, it is securely deleted.

7. Third Parties and Sub-Processors

Some services (e.g., hosting, analytics) are provided by third-party processors who must comply with the same data protection standards. We ensure:

  • Contracts with strict data processing agreements
  • No use of data beyond service provision
  • No transfer of data outside the UK/EEA without appropriate safeguards

We maintain a full list of third-party processors, available upon request.

8. Children’s Rights

Children (or their guardians) have the right to:

  • Access their data
  • Correct inaccurate data
  • Request deletion of their data
  • Object to or restrict processing
  • Withdraw consent at any time

Requests can be made by contacting us at contact@hmmbee.com.

9. Cookies and Tracking Technologies

We use only essential and minimal performance cookies necessary for the platform to function. No tracking cookies are used for behavioural advertising. A cookie banner is displayed for all users, and we provide cookie preferences for parents/guardians.

10. Changes to This Policy

We may update this policy from time to time. Any significant changes will be communicated via email or through the platform. The date of the latest revision will always be posted at the top.